This is a filthy record. “Pop” is a filthy word. Abbe May does not care if you are offended by the lack of guitars in this album. She says “Kiss My Apocalypse”.
Kiss My Apocalypse is unashamedly sexual and would almost be romantic if it weren't for the vitriol. The product of two summers, the album was created over 18 months of experimentation with producer Sam Ford and a Mellotron in a little studio in Perth, Western Australia.
The album follows 2011's AMP-nominated masterpiece "Design Desire". A heavy, guitar drenched experimental rock record which opened international doors and cemented Abbe May as one of Australia's most lauded female artists.
"Design Desire was a deliberate trip into 70's psychedelia and an intentional marrying of that with reverb drenched enya-esque 80's vocals,' said Abbe. "I'm bored with standard rock. I'm bored with the standard 'cool'."
Design Desire spawned four singles including Mammalian Locomotion which prompted MTV US' Nic Harcourt to write "Abbe May plays a scorching guitar- she is the fucking shit" and influential blog Popmatters to proclaim "Abbe May is set to destroy the entire rock world". The dark, yet unmistakable pop fusion of the album achieved a near clean sweep of four star reviews and led to national tours and inclusion on some of Australia's biggest festivals including Big Day Out, Pyramid Rock and Meredith.
Kiss My Apocalypse is a completely different animal. Minimal guitars. Maximum synth driven doom pop. It's as if the vocals took over while the guitars were passed out in the bathroom.
"Pop is sexy when done well and it's incredibly difficult to do it well if you try too hard," said Abbe. "We wanted to get away from music that took itself too seriously. I'm so tired of this whole shoe gaze - it-cost-a-lot-of-money-to get-a-haircut-that-looks-like-i-haven't-brushed-my-hair-in-months type shit. "Artists" in denial that they are basically just entertainers. Being an entertainer is more meaningful if you ask me. It's not such a selfish pursuit."
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Kiss My Apocalypse out May 10 through MGM
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