The digital marketers who are helping artists grow their own music
The music industry is an ever-changing beast. As consumer behaviour changes and revenue streams shift, the industry adapts.
Social media platforms and record companies have become media publishers, artists have become marketers, and media have become agencies. The goal however, hasn’t changed. the aforementioned all want to reach large audiences and cut through the overwhelming noise that exists online.
Excelling at your core business is demanding, excelling at your core business and a new sector at once is even more so. It’s apposite then that a troupe of wholly independent digital marketers have achieved great success in the music industry; taking on label, festival, tech company and artist clients to define strategies, increase and engage audiences, and drive measurable returns.
To find out more about how digital marketers are carving out a relevant and crucial space in the music industry, TIO chatted to:
Martin Brown, CEO and Co-Founder of Grow My Music, a digital music company providing education, digital marketing, and artists services to artists, bands and music companies.
Vanessa Picken, Founder and Director of Comes With Fries, a modular digital agency providing professional services and expertise to those in the music, technology, fashion, and digital industries.
And Anthony Zaccaria and Alex Zaccaria, who are behind the team of marketers, analysts, strategists, artist managers, designers and developers at 10-year-old Bolster.
What does your company do?
Grow My Music: Grow My Music assists artists and music companies in career growth in a variety of ways; Digital marketing and sales pipeline strategies, online courses, seminars and more.
Comes With Fries: Comes With Fries’ interest is in empowering clients to utilise creative digital campaigns to take charge of their future and break down barriers to achieve success. We identify critical DNA that aids the cut through in an increasingly saturated landscape, provide strategic development and create campaigns that enable true to artists/ brand audience lead results. We offer tailored and modular services to independent artists, major label artists, managers, promoters, and fashion brands wanting to better engage with in the world of marketing and digital.
Who do you list among your clients?
Comes With Fries: Our client base includes tech startup Jaxsta, conferences including EMC and FastForward (co-curators for Sydney), APRA AMCOS’s Vanda & Young Songwriting Competition, Support Act driven campaigns such as the EveryOneBand, Management and label clients like ie:music, Eleven: A Music Company and Network, as well as tailored individual strategies and services for International and local artists including Lah Lah’s Big Live Band, Theodore, Tashka, Harrison Storm, Brewer to name a few.
These clients engage in our modular services from strategy, project consultation, content creation, implementation (social media management, advertising and promotional services), to our newly created DSP global servicing platform and analytics.
How have you measured your success in the last 12 months?
Comes With Fries: Comes With Fries prides itself on our ability to stay up to date and adapt with constant changes within the digital space, working hands on with our clients to gives them what they need often beyond our contractual obligations.
The article was originally published on The Industry Observer
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