Splendour Announce World First Immersive Multi-Day Virtual Music Festival
Splendour in the Grass is taking things one step further this year, announcing a world-first extended reality edition.
Splendour XR will run across two days in July (Sat 24 and Sun 25 July) and will be available to watch on mobile, tablet, browser, desktop and VR.
The virtual festival will see the likes of Khalid, The Killers, CHVRCHES, Denzel Curry, Charli XCX, Vance Joy, Duke Dumont, Grimes Metaverse (Super Beta), The Avalanches and Tash Sultana perform across Splendour XR's digital stages, created in collaboration with San Francisco based social virtual reality developers, Sansar.
"Working with Splendour we have been challenged to go above and beyond anything we've done before. This is going to be the most impressive virtual live event that the consumer market has ever seen, and we can say that with absolute confidence" said Pouyan Afkary, Business Development, Sansar.
Other acts performing include Of Monsters and Men, Kaytranada, Masked Wolf, Russ Millions, Black Pumas, Hot Dub Time Machine, Band of Horses, Little Simz, Violent Soho, Aurora, The Jungle Giants, and heaps more.
Using Sansar's technology, punters can deep dive into the world of Splendour XR from the comfort of their couch, with the ability to create their own virtual self and move through a recreation of Splendour's Byron Bay site. And just like Splendour IRL, fans will also be able to create their own schedule, travel from stage to stage and meet up with mates along the way.
Alongside the music, art and festival feels, XR will also focus on some more serious topics, like raising funds for live music industry workers, mental health and wellbeing, and sustainability.
"Splendour has always offered patrons a deep programming experience with The Forum, Global Village, Little Splendour and more on offer alongside our favourite artists. We could not be more excited about Splendour XR and the opportunity to take the Splendour goodness online to our existing community and to new audiences around the globe," said Splendour in the Grass Co-producers Jessica Ducrou and Paul Piticco
Splendour XR will operate globally on a single time zone, 2pm to 2am AEST (Australian Eastern Standard Time)(GMT +11). All video content will be available as VOD for 7days after the event. It will be available via the web and mobile versions.
Tickets for the virtual festival are available now, with existing Splendour in the Grass 2021 ticket holders eligible for discounted early bird tickets. More info and full lineup below.
Sat 24 & Sun 25 July 2021
CHVRCHES. DENZEL CURRY. DUKE DUMONT. TASH SULTANA. MASKED WOLF. RUSS MILLIONS
CHARLI XCX. VANCE JOY. GRIME