McDonald’s are celebrating the 50th birthday of its flagship burger The Big Mac by introducing its direct nemesis into the fray: the limited-edition, structurally-superior Grand Big Mac.

McDonald’s Australia marketing director Jo Feeney explains this slap in the face for an old favourite: “We’re excited to be celebrating 50 years of the Big Mac, one of Macca’s most popular burgers here and around the world. To celebrate this special occasion we’re introducing the limited edition Grand Big Mac — giving our customers more of what they know and love.”

And what exactly is the Grand Big Mac? It’s just a bigger Big Mac.

The breakdown: “The Grand Big Mac burger is packed full of all the classic Big Mac ingredients but with more special sauce over two larger 100 per cent Aussie beef patties, with more lettuce, cheese, and onions, all served on a larger sesame seed bun.”

The ignominy.

The Grand Big Mac will be available nationwide from today, for a limited time. Meanwhile, the vegan burger is on its way.

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The article was originally published on Brag Magazine