At Facebook’s annual developer conference, Mark Zuckerberg announced the site will be launching a dating service. Called “Dating” – because creativity is a boring and unnecessary process these days – the app will allow FaceBook users to pursue romantic connections within the app.

The announcement has come at a tumultuous time for the company, which has been under investigation due to sharing personal information of it’s users with third parties.

Dating will be part of the Facebook app but you will have seperate accounts. There will be no interaction between your accounts so your friends don’t have to see what you get up to.

Your account on Dating will only have your first name and you won’t be able to view or connect with current Facebook friends. It also has it’s own messaging service which won’t allow you to send photos or links.

Basically it all sounds a bit like Tinder but connected to Facebook… So it actually is just like Tinder. But maybe with just more invasion of privacy.

Facebook has created an algorithm to match you with potential dates, based on “dating preferences, things in common, and mutual friends.” So if you feel comfortable sharing your personal information with the company, get amongst.

The CEO of Match Group (Tinder, OkCupid, Match.com) released a statement in response to the announcement: “We’re flattered that Facebook is coming into our space—and sees the global opportunity that we do—as Tinder continues to skyrocket. We’re surprised at the timing given the amount of personal and sensitive data that comes with this territory,” (LOL)

Obviously the irony of the announcement has not been lost on most people, but the announcement has still caused a stir online. It’s also a smart move for the company as it doesn’t involve any third parties accessing information outside of the company.

Whatever the case the app is probably going to be incredibly popular because who doesn’t want another dating app to ruin their self esteem?

We are still unsure when the app comes out. But it’ll be hard to miss if you’re already on Facebook.

The article was originally published on Brag Magazine