Are you on board with Vegemite popcorn hitting Aussie cinemas?

Written by Nathan Jolly on 9th July, 2018
Are you on board with Vegemite popcorn hitting Aussie cinemas?

Village and Event Cinemas have teamed with Vegemite in what may prove to be the unholiest alliance since Trump and Kim Jong-un: there is a new Vegemite flavoured Chef’s Gourmet Premium Popcorn now available in all Village and Event cinemas.

Matt Gray, Marketing Manager for Vegemite, said: “We are ‘mitey’ excited to be partnering with our good friends at Village Cinemas and Event Cinemas to deliver an Aussie take on a cinema classic.

“Vegemite loves popping up in new and exciting places, and we can’t wait to spread the love with a popcorn that truly tastes like Australia. The combination tastes delicious and we’re excited for our fans to try it.”

Mo Bhargava, GM of Sales and Marketing at Village Entertainment, added: “Popcorn remains the number one movie going snack for our customers […] We wanted to expand on our traditional savoury offering of buttered popcorn and couldn’t look past one of butter’s best companions – Vegemite.”

This innovation recalls the outrage when Kraft unleashed Vegemite Singles in the ’90s, and reminds me of how during the three months I worked at Baker’s Delight one summer, I never once sold a Cheesymite Scroll to a single being.

Just because you can, doesn’t mean you should. Still, people might love it.

The article was originally published on Brag Magazine