The Heat Is On Streaming Services To Introduce Minimum Aussie Music Quotas For Playlists
Written by Emmy Mack on 3rd April, 2018
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Australia’s top music royalties body want to shove more homegrown music into your ear holes.
APRA AMCOS is pushing for Spotify, Apple Music and Amazon to boost their support for local artists by committing to the same minimum Aussie music content quotas that radio adheres to.
In case you didn’t know, Australian commercial radio stations are required to play a minimum of 25% homegrown tunes between 6am and midnight (ever wondered why you hear AC/DC and Cold Chisel so much on Triple M? That’s probs why), and with streaming now becoming the dominant way Aussie punters discover and listen to music, the pressure is on the major platforms to commit to ensuring that at least 1/4 of the music in the playlists they curate is true blue bloody Straya’n.
“We’re in ongoing discussions with the major streaming services as to how they can better support Australian music and show their commitment to the market here, on their local platforms,” APRA’s incoming CEO Dean Ormston tells the ABC.
Last year, ARIA announced that streaming data would impact its official album chart positions going forward. That same year, not a single Aussie artists topped the ARIA pop chart.
The debate around how to help Aussie artists compete in an increasingly globalised music marketplace (at the same time as their local live scene is pretty much going to hell) continues.