Jamie xx’s New Video For ‘Gosh’ Is An Eerie Blockbuster

Written by Emmy Mack on 4th July, 2016

Jamie xx’s New Video For ‘Gosh’ Is An Eerie Blockbuster

Jamie xx has just unfurled a jaw-dropping new music video for his In Colour track, Gosh.

The super-producer had already released a clip for the tune last year, but apparently one music video just isn’t enough for one of the best songs of 2015.

So xx has had a second crack at the song’s visuals, and the result is equal parts eerie and incredible.

Teaming up with acclaimed director Romain Gavras (who did Kanye West & Jay Z’s No Church in the Wild plus M.I.A.’s Bad Girls and Born Free), the EDM whiz has produced a music video of epic and cinematic scale.

Filmed in China’s creepy Tianducheng — an exact replica of Paris that boasts a scale replica of the Eiffel Tower — the short film features 400 actors and – according to Consequence Of Sound – not a shred of CGI or 3D modelling.

Sweeping shots of the city’s ghostly architecture and its strange inhabitants culminate with an army of dyed-blonde militant Chinese kids with bowl cuts worshipping an albino man under the faux Eiffel.

It’s definitely a trip.

“Romain Gavras has directed some of my very favourite music videos,” xx said in a statement to Apple Music, who premiered the clip overnight. “I’m so happy that my music inspired him to make something this incredible for Gosh…”

Check it out for yourself below.


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