Jack White Mobilises Coachella With A ‘Seven Nation Army’ Rallying Cry

Written by Emmy Mack on 21st April, 2015

Jack White Mobilises Coachella With A ‘Seven Nation Army’ Rallying Cry

Jack White has closed out Coachella 2015 with a monster set, to mark his last electric performance before embarking on a lengthy live music hiatus. And he used the encore to drive home some departing words of wisdom to his fans around the world.

During the finale of White’s set, the troubadour transformed the iconic White Stripes anthem Seven Nation Army into an epic nine-minute jam session, in which he rallied the Coachella massive with a rousing call to arms.

“I want you to do me a favour,” the singer bellowed, mid-way through the extended rendition. “Do everything you can, tell everyone you know, and the children that you have one day, that music is sacred”. He then launched into a spirited call-and-response chant of “Music is sacred!” with the crowd.

White continued, “This is your world right now. Digital, analog … however you consume music, let it move your balls and move your brain. I want everyone in this audience to spread the word: Treat musicians with as much respect as you treat actors, directors, and film studios. Treat your local punk bands as well as you treat the new blockbuster movie.”

In what was a particularly awesome moment, the crowd then began singing the riff, with White performing the third verse a capella, before diving back in with the iconic guitar line. He also punctuated his departing words at the song’s climax by trashing the stage, or, at least, a cymbal.

Jack White will perform a short run of secret acoustic dates across the US before disappearing from the live music scene for an undisclosed period of time. His first surprise performance has just been announced to take place in Anchorage, Alaska, tonight.

Check out fan-filmed footage of his Coachella finale performance of Seven Nation Army, below.

Watch: Jack White – Seven Nation Army Live @ Coachella 2015

Image: Jack White @ Coachella 2015 / Image: YouTube


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