Is Eminem Teasing His New Album Using Fake Drug Ads?

Written by Tom Williams on 30th October, 2017

Is Eminem Teasing His New Album Using Fake Drug Ads?

The internet is rife with speculation that Eminem might be teasing a new album called Revival using advertisements for a fake drug of the same name.

Last week, the rapper’s manager Paul Rosenberg posted a photo to Instagram of Yelawolf’s third album, but some fans noticed a billboard in the background for a drug called Revival, whose logo features the same backwards “E” used in Eminem’s logo.

According to a print ad directory found by fans on Reddit, the ad was actually placed by Eminem’s label Interscope Records. What’s more, the fake drug even has a website and a phone number, which both reference Eminem in some way.

Look what arrived at the Shady offices today! @Yelawolf TRIAL BY FIRE comes out this Friday 10/27! #cdbaby

A post shared by Paul Rosenberg (@rosenberg) on

The website features a video about Revival, which supposedly treats a condition called ‘Atrox Rithimus’, which isn’t a real thing.

The video also references Eminem’s hit single ‘Lose Yourself’ — which recently netted him a cool NZ$600,000 after it was ripped off by a New Zealand political party.

As seen in the video below, the phone number on the website runs a pre-recorded message about the drug’s hilariously ridiculous side effects — like having “tight glutes” or “a ringing in your mouth” — while a melody from Dr. Dre’s ‘I Need A Doctor’ featuring Eminem and Skylar Grey plays in the background.

Eminem released his latest album The Marshall Mathers LP 2 in 2013, and earlier this month his producer revealed that the rapper’s new album was “done”.

Photo: Barry Brecheisen / Getty Images


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