Face The Music Conference Positive About The Future Of The Music Industry
Written by Sam Murphy on 19th November, 2014
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The music industry is in good shape if the Victorian Face The Music conference is anything to go by. The seventh annual conference brought together international and local industry insiders and artists to put the music industry under the microscope.
Keynote speaker, Steve Albini who was the sound engineer for Nirvana's In Utero, gave a positive address calling the industry "genuinely exciting".
Albini told the audience, "I see more bands and I hear more music than ever before in my life. There are more gigs, more songs available than ever before, bands are being treated with more respect, and are more in control of their careers and destinies".
Over two days, the panels covered everything from Australian artists recent success in international markets to earning money in the industry.
moshtix presented a panel on digital platforms which explored streaming services and digital distribution. Pam Thomback, Marketing and Communications Director at Inertia said that digital helps to get music out there as quick as possible. "You can overthink it and wait too long. You've just got to get out there", she told the audience.
While industry experts focussed on the business side of music, many local artists spoke specifically about the craft of music making. Kirin J. Callinan, who's had a huge 18 months both locally and internationally, told onlookers that "The guitar is a paintbrush, the pedals are your colours. But you still need a story to tell".
He also embraced the use of technology in music saying, "People sometimes have a problem with seeing a laptop on stage. To them I say, 'Grow up.'"
Kiwi band, Shihad echoed sentiments about embracing the modern evolution of music, however, from a marketing angle. The band said, "Its not about sales anymore, its about social impact".
The digital realm of music was a major theme, the importance of which was summed up best by Si Gould (promoter/manger for Wondercore Island) who said "None of my bands would have an international career without YouTube and Soundcloud."
Face The Music drew a capacity crowd of 850 with over 70 industry experts and artists appearing.
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