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Ahead of this weekend's historic first running of Australia's richest horse race, The TAB Everest, The Australian Turf Club today announced a new long term partnership with Australia's largest independent ticketing company, moshtix. The deal will see moshtix providing a first-of-its-kind integrated ticketing and marketing solution for ATC's multiple stakeholder groups across its flagship venues, including Royal Randwick and Rosehill Gardens.
In an early win for ATC patrons, pre-buying tickets will now be cheaper and easier than ever before, and advance sales for this weekend's first ever edition of The Everest are already at record levels with ATC officials encouraging all punters to secure their tickets before race day to avoid missing out.
ATC's Head of Customer Experience, Adam Smith, said of the moshtix partnership "ATC has a clear vision in terms of how we want to combine relevant technology and innovation with good old fashion local customer service to create a fan and stakeholder experience that's second to none in Australia, and moshtix proved they were the best partner to help us deliver on this. In the short time we've been working with moshtix, we've already seen an uplift in pre-sales through a better ticket purchase process, cheaper fees, and a more integrated technology solution at the venue. Advance sales for The Everest are already at record levels for Royal Randwick. Over the next 12-18 months we'll be rolling out a range of new platforms and solutions to the various customer groups that make up the ATC audience. This will eventually give us a solution that we believe will be a first of its kind in Australia".
Moshtix owner and CEO Harley Evans said today, "We're thrilled to partner with the ATC and showcase how ticketing can be done in a 'fan-friendly' way. Ultimately this means making the ticketing process easier for everyone, and removing the barriers to people getting out to live events. It's also incredibly exciting to be involved in the first edition of The Everest, and I'd really encourage everyone planning to be at this historic event to pre-buy before the day."
Tickets to ATC's 2017 Sydney Spring Carnival events are now on sale via www.theatc.com.au and www.moshtix.com.au.
UPCOMING 2017 ATC SPRING CARNIVAL EVENTS
Saturday 14 October, Royal Randwick - The Everest - The highly anticipated running of the world's richest turf race, the inaugural $10million The Everest.
Saturday 21 October, Royal Randwick - City Tattersalls Club Cup Day - Tagged to be the party day at Royal Randwick.
Saturday 28 October, Royal Randwick - Cox Plate Race Day - Sydney gets together to support Winx as she aims for her third consecutive win at the W.S. Cox Plate.
Saturday 4 November, Rosehill Gardens - Derby Day Race Day - The day to don your best black and whites and see all of the action live from Flemington.
Tuesday 7 November, Royal Randwick - McGrath Estate Agents Melbourne Cup Race Meeting - The finale of 2017 Spring Carnival. Be trackside to enter Sydney's biggest Super Sweep!
For complete information and frequently asked questions on the event, visit https://www.theatc.com.au/