Young Professionals Brisbane presents
Revealing the truth about Marketing
5:30pm, Wed 19th September, 2012
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Marketing is an interesting topic when sitting at the boardroom table surrounded by the company directors, it can often be misunderstood. Majority of people see marketing as advertising and this is only a form of marketing.
Join Young Professionals Brisbane, Llew Jury, Phillip Di Bella and Matt Sale as we reveal the truth about marketing. We will discuss the classic myths that surround the topic, answer popular questions like how does marketing influence the day to day operation of a business or what affects does marketing have on organisational culture and a long term business strategy?
NAB's Head of Retail Marketing, Matt Sale, will also reveal the achievements of the popular and well known 'Break Up' campaign which resulted in 250 000 new accounts and more importantly kick started a new organisational culture that NAB was trying to achieve.
Join four of Queensland's most experienced and successful marketing and business identities in an intimate and stimulating night of discussion at Brisbane's most stunning venue, a venue where Paris meets Shanghai
Date: Wednesday 19th September 2012
Venue: Mirra, 86 Bridge Street Fortitude Valley
Time: Arrival from 5:30pm, official proceedings commence at 6:15pm.
Cost: $35 per person includes one drink on arrival and canapes