We're racing towards a utopia of absolute seamlessness in brands and branding: a utopia where technology, speed, ease and perfection rule.

But is this really an optimal goal?

What about mess, chaos and imperfections?

This event will provoke anyone from marketers, strategists and designers, to those interested in psychology, visual perception and science, into thinking differently about order and chaos - at work and in life.

We'll take a romp through the worlds of wabi-sabi, visual perception and fractals, to show that perfection might not be what we like best after all.

A look at the way our brains are wired to respond to order and mess, can show brands, marketers and beyond a different road to distinctiveness and success.