'Hosted by The Explainers'

In this panel, we speak to a range of professional persuaders. People who have had good ideas, who have used them to cut through and have successfully influenced others to change their behaviour.

The World is flooded with average content, and it's only going to get worse.

At the heart of effective content is an idea. Entire industries have sprung up around ideas so, what lessons can we learn from those industries to recognise and create ideas for ourselves?

Panellists - Phillip Adams AO, Dee Madigan, Tim Levinson, Michelle Law, Yassmin Abdel-Magied