Allday's phenomenal debut album 'Startup Cult' debuted at #3 on the ARIA charts last July, and his October national tour sold out in 48 hours. Since then, Allday has landed two tracks from the album in the triple j Hottest 100, and played to swarms of enraptured fans at Beyond The Valley, Lost Paradise, Festival of the Sun, Good Life, Wonderland, Ozfest and Party In The Paddock.

Startup Cult won praise from all corners, yielded two singles that appeared in the triple j Hottest 100 - Right Now and Always Know The DJ - and ensured Allday was placed at the forefront of Australia's new wave hip hop. The album is beginning to also make waves internationally, and you can tell this is really just the start of next chapter of the Allday story.